An explainer video demonstrates what you have to offer and who you are in a straightforward and efficient manner.

Explainer videos work perfectly well for companies which provide services that may be very hard to describe in a clear and succinct way. But what makes them such a powerful tool to get your message across? Why don’t we take a look under the hood and understand the psychology behind them shall we?

1. Most humans are visual learners

65 % of the population are visual learners. That is, they use images, pictures, colors and other visual media to organize and learn information. The remainder of the population is compromised of auditory and kinesthetic learners. Therefore by adding effective visual aids to your presentation you will increase the possibility of your viewers remembering the message simply because most people are visual learners.

2. Speakers and listeners’ brains sync up

The brain patterns of listeners synch up with the brain patterns of the speaker they’re listening to. This means that a video of someone talking is going to be more powerful than just reading words on a page. Websites that contain endless pages of block text and images rank low in google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there.

3. Video compensates somewhat for the asynchronous problem

Other research explains how synchronous behavior bonds people together. “A lot of online communication is asynchronous – the communication is not occurring simultaneously in real time,” said Susan. “Emails, Facebook posts, twitter posts, are asynchronous. Chat is synchronous. Synchronous communication is, in general more persuasive. Video can be synchronous (think Skype) or asynchronous (think TED talk or YouTube). But video does have the advantage of allowing you to hear and see an actual person, rather than the more removed reading of text. In this regard it is the most powerful of the asynchronous media.

4. Visual Cues Trigger Emotions

Visuals cause a faster and stronger reaction than words. They help users engage with the content, and such emotional reactions influence information retention. This is because the visual memory is encoded in the medial temporal lobe of the brain, the same place where emotions are processed.

5. They transmit messages faster

According to the Visual Teaching Alliance

• The brain can see images that last for 13 milliseconds.
• Our eyes can register 36,000 visual messages per hour.
• We can get a sense of a visuals scene in less than 1/10th of a second.
• 90% of information transmitted to the brain is visual.
• Visuals are processed 60,000X faster in the brain than text.
• 40 percent of nerve fibers are linked to the retina.

Taking all these into consideration, you explainer video can use this knowledge in your visual designs to your advantage by including well-timed graphics or sequence graphics to aid instant understanding as well as to reduce explanation time and content. Think about it: What content would be better structured as an image or a video, rather than a bullet-list?

Once your video goals are in place, then it’s time to get started on your awesome video animation, and what better way than Brandepix/Cinimage? We love working with clients. Our goal is to uncover the value of an animated video for our clients and then create a video that not only achieves our strategic goals, but also enhances their brand and gets viewers excited about the brand’s message.

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