Vlogs or video blogs, are just what the doctor ordered. There are too many blog posts in the world, and vlogs are the cure. They’re cheap to produce, personality-driven, and quite possibly the best bang for your buck in terms of sheer engagement value.
Yet so few companies have vlogs, opting instead to spend the big bucks on product demos and polished business intro videos for landing pages.
While this certainly isn’t the wrong way to go about it, it bears repeating that vlogs are cheap. You can shoot a 5-minute vlog in front of your webcam with a one-page outline and come off as a real human being instead of a “brand ambassador.”
Total cost? One cup of coffee.
Slowly, more and more businesses have started to embrace vlogging. One of the most popular vlogs in the marketing world is DailyVee by Gary Vaynerchuk. In DailyVee episodes, Gary documents what he does every day at work, and shares it with his audience. YouTube celebrities have been vlogging for years, and are experts at producing engaging content about engaging topics.
instead of trying to come up with brand new content to create for your business, you could document your journey through a vlog. For example, GrooveHQdocumented their journey to building a $100k / month software company.
Even though they did it through blogging, the same idea still applies — you can share your company’s journey through the medium where you feel most comfortable. Vlogging is a great medium do share a daily journey because of how intimate it is and how easy it is to build a relationship with your audience.